Osome provides entrepreneurs with an expert accountant and easy-to-use financial platform so they can confidently focus on their growth and what matters most to them. Osome's evolved visual identity brings its brand essence to life by combining the warmth of humane communication with the expert precision and simplicity of its software.
At Osome, I expanded the initial identity concept created by fellow designers into a full-fledged design system covering both internal and external brand needs. This included interactive brand guidelines, design playbooks, social media toolset, editorial layouts, and much more. I've implemented this design framework across various business streams, ensuring a cohesive and impactful brand presence.
Design Concept by Sergey Lavrinenko & Stacy Mikhailova. Illustrations by Daria Surma.
identity / design system / strategy